Cookie statement

1. Necessary: always on

The site does not work without this storage, so we don't ask for consent here:

• your login session and your basket;
• a cookie that shows you made your book, so only you can view it;
• your language choice and your cookie choice itself;
• your progress in the book maker, in your own browser. As soon as you send your book, we clear it;
• if you read aloud for an audiobook: your recording, temporarily on your own phone or computer, so nothing gets lost if the connection drops. As soon as you send your recording, we clear it;
• on a Listening Shelf with a PIN: a cookie that remembers the PIN has already been entered on this device;
• if you arrive through a Friends & Family share link: a cookie with the code of the person who invited you, so your discount is ready at checkout (30 days);
• if you use the chat: a cookie that remembers your conversation so you can read it back later (12 months).

2. Analytics: only with your yes

With Google Analytics we see how the site and the maker are used and how visitors find us, for example through a search engine, an ad or a link, so we can improve them. If you say yes, Google Analytics also sees whether you request a free cover, add something to your cart, go to checkout or buy something, with the amount and the type of product (eBook, hardcover or audiobook). We never send your name, your email address, the names in your book or the number of your book or order. Without your yes, Google Analytics does not load. If you withdraw your yes later, the measuring stops right away and we delete the Google Analytics cookies. An address with a personal link, like the link in your email, is cleaned before anything goes to Google.

• _ga and _ga_*: Google Analytics, up to 2 years.

3. Marketing: only with your yes

With the Meta Pixel and Meta's Conversions API we measure whether our ads on Facebook and Instagram work, and show them to people they suit. Without your yes, nothing from Meta loads.

If you say yes, Meta sees which Mifolo pages you view and whether you request a free cover, go to checkout or buy a book (with the amount). If you request a cover, go to checkout or buy something, we also pass on your email address, your account number with us and your country, but only as unreadable code (a hash). That lets Meta match them to an account of its own without seeing that data itself. We never share your photos, the names in your book or the story.

We and Meta Platforms Ireland are jointly responsible for collecting and passing on this data. What Meta does with it afterwards is covered by Meta's privacy policy.

When we know who you are (you are logged in, or you request a cover or check out), we also remember your choice with your account. On another device where you are logged in but have not answered the cookie notice yet, we then only report your cover request, your checkout and your purchase to Meta, without cookies on that device. If you say no while logged in, that no also applies to your account. You can read more about this in our privacy policy.

• _fbp: Meta, recognises your browser on a later visit, 90 days;
• _fbc: Meta, remembers which ad brought you here, 90 days;
• mf_ad: Mifolo itself, remembers which ad brought you here, so we can count how many covers and books each ad leads to (only numbers, not who you are), 7 days.

4. Changing or withdrawing your choice

The button below reopens the cookie notice. If you withdraw your yes, we stop measuring straight away and remove Meta's cookies and mf_ad from your browser.

5. Questions?

Questions about cookies or local storage? Email us at hi@mifolo.com.